Marketing Management (Record no. 15587)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01228nam a2200373 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15587 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SK-KTurca |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127152408.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040329s2001 xr cze c |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8024700166 |
| Terms of availability | 2790.- Sk |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | KURUK011910 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KURUK |
| Language of cataloging | slo |
| Transcribing agency | KURUK |
| Description conventions | AACR2 |
| 041 1# - LANGUAGE CODE | |
| Language code of original | eng |
| Language code of text/sound track or separate title | cze |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE | |
| MARC country code | xr |
| ISO country code | CZ |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip, |
| Dates associated with a name | 1931- |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing Management |
| 246 13 - VARYING FORM OF TITLE | |
| Title proper/short title | Marketing Management: Millenium Edition |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10. rozšíř. vyd. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Praha |
| Name of publisher, distributor, etc. | Grada Publishing |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 720 s. |
| 490 1# - SERIES STATEMENT | |
| Series statement | profesionál |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Marketing v 21.storočí |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Vytváranie spotrebiteľskej hodnoty, spokojnosť a vernosť zákazníka |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Víťazné trhy: Tržne orientované strategické plánovanie |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Analyzovanie marketingových príležitostí |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Zhromažďovanie informácií a meranie trhového dopytu |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Tvorba marketingových stratégií |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Riadiace a distribučné marketingové programy |
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ekonómia |
| Source of heading or term | KURUK |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dolanský, Václav |
| Relationship | trl |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jurnečka, Stanislav |
| Relationship | trl |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | profesionál |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Odborná literatúra pre dospelých |
| Suppress in OPAC | No |
| Stav vyradenia | Strata | Poškodenie | Spôsob nadobudnutia | Domovská knižnica | Aktuálna knižnica | Dátum nadobudnutia | Total checkouts | Čiarový kód exemplára | Date last seen | Typ exemplára |
|---|---|---|---|---|---|---|---|---|---|---|
| Dar | Obecná knižnica Folkušová | Obecná knižnica Folkušová | 27.11.2024 | 4734400426 | 27.11.2024 | Odborná literatúra pre dospelých |
