MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01776nam a2200517 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls011755467 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231011094025.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180510s2018 xr g 000 0 cze d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788025621592 |
| Qualifying information |
(viazané) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201805111213 |
| Level of effort used to assign nonsubject heading access points |
msvkpo26 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
SVKPO |
| Language of cataloging |
slo |
| Transcribing agency |
SVKPO |
| Description conventions |
rda |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
cze |
| Language code of original |
eng |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE |
|---|
| MARC country code |
xr |
| ISO country code |
CZ |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
659 |
| Subject category code subdivision |
Reklama. Public relations. Médiá |
| Source |
konspekt |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
659.1 |
| Edition identifier |
2011 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
316.774:004.9 |
| Edition identifier |
2011 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
659.19 |
| Edition identifier |
2011 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
659.1(091) |
| Edition identifier |
2011 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
(0.062) |
| Edition identifier |
2011 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
82.02/.09 |
| Edition identifier |
2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Young, Miles, |
| Dates associated with a name |
1954- |
| Relationship |
aut |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Ogilvy on advertising in the digital age |
| Language of a work |
Česky |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Ogilvy o reklamě v digitálním věku |
| Statement of responsibility, etc. |
Miles Young |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
První české vydání |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Praha |
| Name of producer, publisher, distributor, manufacturer |
Svojtka & Co. |
| Date of production, publication, distribution, manufacture, or copyright notice |
2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
288 strán |
| Other physical details |
ilustráce (prevažne farebné), portréty, mapy |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
statický obraz |
| Content type code |
sti |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
bez média |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
zväzok |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Preklad z angličtiny Vlastimil Juppa |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Obsahuje bibliografiu ; register |
| 600 17 - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ogilvy, David, |
| Dates associated with a name |
1911-1999 |
| Title of a work |
Ogilvy on advertising |
| Source of heading or term |
SNKMA |
| 610 27 - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Ogilvy & Mather |
| Source of heading or term |
SNKKA |
| 648 #7 - SUBJECT ADDED ENTRY--CHRONOLOGICAL TERM |
|---|
| Chronological term |
20.-21. storočie |
| Source of heading or term |
SNKPH |
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
reklama a propagácia |
| Source of heading or term |
SNKPH |
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
digitálne médiá |
| Source of heading or term |
SNKPH |
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
internetová reklama |
| Source of heading or term |
SNKPH |
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
dejiny reklamy |
| Source of heading or term |
SNKPH |
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
interpretácia a prijatie literárneho diela |
| Source of heading or term |
SNKPH |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
populárno-náučné publikácie |
| Source of term |
SNKPH |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Juppa, Vlastimil |
| Relationship |
trl |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Odborná literatúra pre dospelých |
| Suppress in OPAC |
No |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| 6 |
273K0626335 |
| a |
svkpoC 58346 |
| b |
svkpo619781 |
